ABOUT US

M.Sc. Eduardo J. Ergueta

Author

“The nature of human relationships led me to want to know more about how people behave and make decisions. My professional training has three main areas of formation: Conflict Resolution, Management, and Coaching. In each of these three disciplines, people are at the core.

Conflict Resolution came to me as the science that helped me understand and constructively facilitate human interactions.

Coaching introduced me to the tools that would allow me to help others grow and develop as leaders.

Management gave me strategic insights to help owners and leaders in organizations leverage the potential of their people in order to achieve their market goals.”

Eduardo has 10 years of experience working in consulting and training as a private consultant and as an external advisor for two big consulting groups in Argentina. He has provided consulting and training for small enterprises, mid-size businesses, and multinational corporations in a myriad of industries.
He is co-founder of the Professional Marketing Association (APMKT) of Rosario, Argentina. APMKT is an NGO that, on the one hand, pursues to foster and bolster marketing best-practices among the business community and, on the other hand, focuses on creating a professional space to discuss the practice of marketing.
He taught programs for entrepreneurial development in different cities of Argentina. As an entrepreneur, since an early age, Eduardo has forayed in many enterprises and industries such as real estate, farming, gastronomy, entertainment, sports, and joined many advocacy groups and activities.
Eduardo is the director of a graduate program at Buenos Aires University. There, he also teaches conflict resolution and advanced negotiation. He also works as a professional negotiator on business and community conflicts and has participated as the main speaker in many different conferences and forums.
Eduardo earned his master of science and coaching certificate in Learning and Organization Change from Northwestern University. Eduardo studied competitive strategy and business growth at Kellogg Business School. He earned his specialization in negotiation from Buenos Aires University and then he extended his studies in the Program on Negotiation at Harvard Law School. He also is an associate at Paul Ekman International Group where he deepened his studies in emotional skills and competencies and evaluating truthfulness and credibility.

B. Keith Simerson, Ed.D.

Co-author

B. Keith Simerson, Ed.D. has more than two decades of experience working for and providing consultation to corporations, privately held companies, professional services firms, and government agencies. In addition to consulting, B.K. is (1) a member of the graduate faculty of Northwestern University’s School of Education and Social Policy, where he focuses on strategic thinking, strategy formulation, strategic planning, and strategy execution and (2) on the Corporate Board of Directors of USCorp, a Nevada company.

B.K.—by facilitating enterprise-wide and Business Unit-level strategic planning—over a ten-year period has helped an organization become one of the world’s leading heavy construction and machinery companies; he has helped the Iraqi government develop its 25-year strategic plan.

B.K. has helped develop and implement the strategic plan for a $6 billion professional services firm and has facilitated strategic planning sessions and consulted throughout the United States and in Iraq, Canada, Poland, Argentina, Mexico, Germany, Italy, Bermuda, the UK, Singapore, France, and the Netherlands.

B.K. has helped develop the U.S. Air Force Air Combat Command’s five-year strategic plan; facilitated the creation of 25-year master plans for the U.S. Army; facilitated the creation of strategic plans for one of the world’s largest hotel and leisure companies and for one of the world’s leading upscale/luxury hotel and resort companies; helped develop the five-year strategic plan for a leading U.S. investment advisory firm; helped clients in the paper, rubber, and business-to-business industries create enterprise-wide strategic plans; helped the U.S. Coast Guard create, pilot, and implement a model for developing Regional Strategic Plans.
B. K. earned his EdD with emphasis in management and organization development from the University of North Carolina at Greensboro. He earned an MA with emphasis in administration, supervision, and higher education from Appalachian State University. B. K. also possesses BA and AAS degrees and specialty certifications.

B.K. has written four books: https://bksstrategy.org/books

  • 1. Leading With Strategic Thinking
    Four Ways Effective Leaders Gain Insight, Drive Change, and Get Results
  • 2. Strategic Planning
    A Practical Guide to Strategy Formulation and Execution
  • 3. The Manager as Leader
  • 4. Fired, Laid Off, Out of a Job
    A Manual for Understanding, Coping, Surviving

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